2023-07-23 09:35:00
This change in visual identity is in line with the developments undertaken by Elon Musk since his takeover of Twitter in October 2022. DADO RUVIC / REUTERS
The famous blue bird should be replaced by the letter X, in reference to X Corp, the new official name of the platform.
A small revolution in the world of social networks. This Sunday morning, the owner of Twitter Elon Musk announced the change of name and visual identity of the platform. “We will say goodbye to the Twitter brand, and little by little, to all the birds“, he tweeted around 6 a.m. (French time), in reference to the emblematic logo of Twitter.
The billionaire has not yet unveiled the new logo supposed to replace the famous blue bird. But “if a good enough X logo is posted by tonight, it will go global tomorrow“, he assured his community of fans. “X” referring to Twitter’s new official name, X Corp. Around 7 a.m., Elon Musk ended up unveiling a video representing a glittering letter “X”. This did not prevent Internet users from giving free rein to their imagination and inventing their own logo.
With this logo change, Elon Musk, owner of Twitter since October 2022, continues to impose his mark on the social network. And this, despite the growing dissatisfaction of users and advertisers. Since taking control in October, the business magnate has indeed alienated a good part of Internet users by monetizing several services on the site, which were once free, such as account certification.
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