This surge in costs did not have immediate consequences in supermarkets, food stores, bakeries or restaurants. drazen_zigic/Drazen – stock.adobe.com
DECRYPTION – For two years, a phenomenon unprecedented in forty years has occurred: inflation in supermarkets which exceeds 20%.
Shrinkflation, label waltz, crisis profiteers…For two years, the French have been dealing with a daily phenomenon not seen in forty years: inflation in supermarkets which exceeds 20%. Meat, poultry, processed products, diapers, shampoos, laundry detergents… Almost no store is immune to the phenomenon. At issue: the sudden economic recovery after Covid at the end of 2021, then the outbreak of war in Ukraine in February 2022.
By shaking up global logistics chains, particularly those of cereals and energy, these two global shocks have triggered an inflationary wave affecting the production costs of all companies. Those in the agri-food industry were particularly affected. From cereals to animal feed, including energy, sugar, fertilizers, packaging and logistics, the costs of farmers and food manufacturers which have been spared by…
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