2023-06-02 13:57:42
More than 120 lectures, 30 hours of content, 80 exhibitors, business roundtables, shows, happy hour and awards in an environment prepared to provide experiences. Viasoft Connect 2023 has already established itself as one of the most important innovation events in business management in Brazil. Designed to bring knowledge and create connections to a wide audience, the meeting is already part of the agenda of directors, CEOs, managers, analysts and professionals from the most diverse business areas. All in search of insights, knowledge and strategies to leverage the business.
Held over three days (June 21, 22 and 23), Viasoft Connect 2023 expects to receive more than 13,000 people with a complete schedule. The lectures with: Caito Maia, founder of Chilli Beans; Vanderlei Cordeiro de Lima, Olympic medalist and recipient of the Pierre de Coubertin medal; Ricardo Rocha, Head of Platform Seller at Luizalabs | Magazine Luiza; Fabio Scabeni, CEO of the Viasoft Group; Martha Gabriel, speaker and specialist in digital business strategies; Eugênio Mussak, lecturer and consultant; and Flávia Saturnino de Sá, People and Operations Vice President of the Viasoft Group.
From the presence of renowned professionals in the market to the shows that close each day of the event, everything was designed with the objective of fostering the development of the innovation ecosystem in Paraná and Brazil. “In this fifth year of realization, we have an even more robust schedule and the massive participation of the main private and public players in the State”, highlights Itamir Viola, president of the Viasoft Group.
Partnerships generate growth
In its 5th edition, Viasoft Connect will be part of the Connect Week – Paraná Innovation Week program. The initiative is the result of a partnership with the Curitiba Development and Innovation Agency, Sebrae/PR, the State Secretariat for Innovation, Digital Transformation and Modernization and Assespro/Acate-PR.
In addition to having access to the auditoriums’ programming, participants will be able to use coworking rooms, visit the trade fair and follow the final of the 2nd edition of the Inovadora Company Award. The award had 351 companies from all over the State enrolled, with 50 finalists in the Industry, Services, Retail and Cooperatives categories.
The event will also be the stage for the Rocket Startup semifinal and final, held by RPC (Rede Paranaense de Comunicação). The diversity of programming is the result of the partnerships in which Viasoft has worked throughout its history in the market, as Viola explains: “This construction has been created for some years and being at this level today was only possible thanks to a very high quality work. and credibility, recognized by the market”.
Summit
Eligible as a Premium product of Viasoft Connect 2023, Summit Connect Week is aimed at C-Level professionals, presidents and directors of companies. With programming focused on management and innovation. It is held in partnership with HSM and Gestão do Amanhã, responsible for the largest business management event in Brazil.
The lectures by: José Salibi Neto and Sandro Magaldi (Management of Tomorrow); Reynaldo Gama, Ricardo Cavallini, Leandro Matos and Poliana Abreu (HSM); Sergio Cortella (thinker and philosopher); Peter Kronstrom (Futurist); João Cordeiro (speaker and writer) and Fernando Ferreira (Chief Strategist and Head of Research at XP Inc).
Results
The figures for the 2022 edition of Viasoft Connect show the immense potential for generating business. There were more than 10,000 participants over the three days, which had 80 hours of activities, generated around 17,000 qualified leads for sponsors. The interaction with online platforms and social networks generated the equivalent of R$ 1 million and 500 thousand in spontaneous media – it was the first time that the event had its own application, which recorded more than 1 million interactions.
The application will continue to be the main communication and business platform for those participating in Viasoft Connect 2023, accompanied by a wide media outreach campaign. The app is available on Android and IOS platforms, under the name Connect Week, or at the link: https://viasoftconnect2023.yazo.app.br/app-links.
This growth has been accompanied by another novelty: the event space within Universidade Positivo is now called Viasoft Experience. The official announcement took place in January, when the Viasoft team shared the news with entrepreneurs and leaders from Paraná. With 1,500 m², the exhibition center is the main space for events in Paraná. “We opened this space to discuss innovation, make connections, grow collectively and contribute to the promotion of the economy and development”, concludes Viola.
Tickets are already on sale and prices for the first batch range from R$145 for one day of the event to R$290 for the full pass, for the three days.
More information: www.viasoftconnect.com.br.
Service: Viasoft Connect 2023
Dates: June 21, 22 and 23 (Wednesday to Friday)
Location: Viasoft Experience – Rua Pedro Viriato Parigot de Souza, 5300 – Curitiba-PR
Information: www.viasoftconnect.com.br
1685754474
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