In July 2022, Aldi surprised its customers in Deurne, in the province of Antwerp, by opening a temporary outlet store. If the concept has become more recurrent, and therefore better known, over the months, it was more or less unprecedented at the time. Because in this warehouse occupied especially for the occasion by the hard-discount brand, we found non-food items sold at reduced prices.
And that had given rise to crazy scenes. Quickly, the store had been a victim of its success with a large crowd present. As a result, customers were stopped at the front doors. “At one point, we decided to install a filtering system at the entrance so that our staff could continue to serve customers correctly,” explained the spokesperson at the time.
Needless to say, this operation had been a success for Aldi in the region. Proof of this is that the brand has decided to relocate to the same warehouse in Deurne this Saturday to offer customers a new opportunity to discover its outlet. Except that this time, the customers did not rush…
“Customers know”
This time, the opening of the temporary store will not have given rise to scenes of chaos since there were barely sixteen of them this morning waiting for the doors to open. “In the summer, the first time we did this, a lot of customers thought that we would only open one day and that we had to be quick. Hence the chaos then ”, explains to the Gazet van Antwerpen the spokesperson for Aldi. “Now customers know not to rush. We will remain open until February 4 and we will restock the shelves every day! »