The news of toddy shops being rated is getting more attention than the case filed against a young woman who posted a video of herself drinking toddy on social media. Reading both pieces of news is like consuming two bottles of toddy. The Excise Department justifies the case against the woman and her friends, stating that promotion of any alcoholic drink, including toddy, is against the law. The ad industry portrays soft drinks and water in the guise of alcoholic beverages. While toddy shops are famous for their food and environment, they should not encourage drinking in any way. Many people visit these shops to capture pictures and post them on social media, but the recent case against the young woman has a lot of people questioning this practice. Though shops are opening up all over the country, and the government is introducing apps for advance booking, a case filed against Minnamingung for promoting toddy has created an uproar. While some say that the case is male-centric, others are questioning why the law is not being effectively implemented.
Drinking tofu In one of its thrills, the news that the toll shops are being rated before the news that a case was filed against the young woman who took a video and ‘broadcast’ it on social media. A person who reads both of these is like drinking 2 bottles of old toddy. Like bars, like hotels, our shops will shine in many stars. According to the standards, starting from one star to five stars, thousands of lamps will burn.
This is the justification given by the Excise Department that the young woman and her friends who went to the shop after paying money while promoting toddy and the shop were caught in the case; Alcohol including toddy should not be promoted in any way; What the law says. That’s why in movies and serials, when there are scenes of good drunkards, the legal warning that ‘drinking alcohol is injurious to health’ appears in a secluded corner like a fly in the pan. Who cares is another matter.
There was a TV ad for a fizzy soda when I read that alcohol should not be encouraged. And the hero who drinks that soda and shouts like a hero. It is a liquor brand that is squeezed and laughed at in foreign liquor stores. Maybe drop a bottle of soda somewhere in that name! An award should be given to those who do not know how many advertisements are shown in front of us in the name of soft drinks and water that are not of alcohol brands.
There are toddy shops, frozen and non-frozen ones, famous for food and famous for Tanintangakkallu. In the field, in the coconut grove, in the sand dunes blown by the sea breeze, in the mountains… and so on. A lot of bars like hugging… none of this encourages drinking. It is not enough to say that encouragement is needed after taking a picture and posting it.
Tofu is foaming in the cup placed in front. Duck meat and chemballi thalakkari are in the bowl. The milky white bread is longing to be paired with the roast duck. How many followers will he have who zips up the toddy and takes a selfie on his new iPhone? How many likes and shares are you getting?
∙ Tollukudi is not the only thing in the shop…
Who doesn’t know that today people go to the shop not only to drink toddy and eat delicious food. They are interested in becoming a star in the social media universe by rejecting ‘Dude, I can’t do this, chilling bro…’. That’s when a rule in the ‘Copa’! No one has ever seen a social media community like the waves on the sea and the sand on the beach! No one has even heard of its ‘good advice stories’. That’s when the young woman and her group entered the shop in a fit of excitement.
They entered a famous shop in Thrissur district to post the video and go viral. It is clear in the video that none of them are experienced cheaters. Regular drinkers know that no one drinks toddy or other liquor with such gusto and expression. Don’t you want at least 500 likes and 10 shares when you spend a thousand rupees? If the opportunity to do so disappears, the push to the shops will decrease.
No matter what they eat, we see so many friends who status it, DP it, and push it on Facebook and Instagram. When you see the refusals of some people, you may even doubt that they do not keep anything in their house.
One day there was a young bro in a beautiful shop in Kozhikode. His long hair stands out like him. Ever seen an ad for a switch? Hair stands up in shock as soon as the switch is pressed. Almost the same. Take the camera and shoot from different angles. Singing with some of the regulars who were eating there.
He got on his bike after walking with a few bursts of mustard in boiling oil. Travel-Ruchi is a YouTuber. Edited everything and said ‘Bros, I went somewhere. Vibrant, fantastic, fantabulous Machans, Machathis… what a vibe…’ he gets a satisfaction from posting (which means a lot of good money and signing smarts and smarts). There are so many people walking around with cameras in many shops.
That’s all there is to the shop.
∙ One bottle, many reasons to touch!
Non-drinkers also frequent shops in search of food variety. Carp in the range of 400-600 rupees in a banana leaf, with roasted coconut leaves, if you post ‘Kidukachi fish in the sugarcane shop’ while trying to promote toddy, where will this stand if a case is filed? Liquor shops are opening up all over the country, customer convenience is being increased, apps are being introduced for advance booking, government is offering chilled beer in liquor shops and exhorting ‘Udane utdioda mone Dinesha…’. Then a case was filed against Minnamingung for spreading fire in the country.
A police car is often parked at the next bend to blow away those who buy liquor from a Bevco shop in Thrissur. The liquor that the government gets from the distillery at a nominal price and paying more than ten times that amount, blows people away without complaint and waits to pay the fine if they drive drunk. That is the only way for the government to mobilize resources.
But listen to someone who asks you to stand back a little! How many tenants say without saying that ‘because I am buying this, sir, I am getting salary every month’. If desired, 4 more lotteries folded into four from the pocket will be highlighted for Membodi. Lotteries that give large share to the government are sold more near liquor stores.
∙ Still why the case!
The noise coming from many shops is that those who contribute huge amounts of money to the government are not being tricked by small ummakis. Even though the courts have said that the liquor shops should provide better facilities for the customers, there is misery in many places. When the tollukudi video of the girls went viral, the black hands of someone who was intolerant were behind the filing of the case.
There are people who have interpreted the case against the young woman as part of the male-centric mind of ‘Avarange Viralakanda’ on the swinging and non-swinging benches of many shops. There are many people who have posted on social media with examples that the law should not be watered down like toddy, that it should be implemented properly and that some people should not turn a blind eye. The questions of some people, including some millionaires and some writers who are in pain, should not be seen spreading and liking Shapu stories on social media, are drying up in the summer heat.
In the movie ‘Amar Akbar Anthony’, Kalabhavan Shajon’s character in a Tollukudi audience after sticking a sign saying ‘alcohol is injurious to health’ says; It doesn’t matter what you show. Now, don’t read this and think that you can file a case. Let the aforesaid legal warning be repeated with double strength; Alcohol is harmful to health!
English Summary: Why Posting Video on Social Media of Drinking Toddy Creates Trouble?
In conclusion, the recent case against the young woman who posted a video of herself drinking toddy on social media has raised various questions about the promotion of alcohol in shops. While some argue that promoting indulgence in alcohol is not acceptable, others question why the government allows liquor shops to exist and even promotes them through advertisements and lotteries. It seems that this issue is complex and multifaceted, and the debate will surely continue. One thing remains clear, however; drinking alcohol can be harmful to one’s health, and caution must always be exercised.