digital audio takes up more space in the car

Aside from the dominant presence of radio in cars, radio overall demonstrates resilience and considerable reach in this year’s study. Eighty per cent of Australians have been reached by AM/FM/DAB+ radio in the past week, both live and on-demand. Listening to radio online, through a station’s app, increased by 6 percentage points year-over-year, as 50% of online radio listeners now use the app compared to 44 % in 2021.
Other key findings include that weekly podcast listeners subscribe to an average of 8 podcasts and listen to an average of 7 podcast episodes per week. Listeners spend an average of 7 hours and 6 minutes per week listening to podcasts, compared to 5 hours in 2021. In addition, Australians have an average of 2.0 connected speakers. Finally, listeners spend more than 13 hours per week listening to audio online