“Ferrari’s New Model ‘Roma Spider’ Takes on Morocco in Stunning Ad Campaign”

2023-05-28 22:14:53

Written by Malak EL ALAMI Sunday, May 28, 2023

The prestigious Italian brand, Ferrari, has chosen Morocco to shoot its film around its new model, “Roma Spider”, which has embellished the streets of the capital, in an advertisement broadcast since Thursday on its Youtube channel.

Called “The FerrariRomaSpider in Morocco”, the new two-minute commercial gives an overview of the capital, where we can see Mario Adornetto’s new soft-top convertible. The ad highlights the stunning coastal views of the capital, the splendid passageways of the medina and Oudaya, and the famous Rabat tunnel.

“They say that opposites attract and that it is not only the destination that counts: it is the journey. Embrace the allure of the #FerrariRomaSpider as #LaNuovaDolceVita unfolds in Morocco,” Ferrari wrote in a twitter post.

As a reminder, the new campaign for the legendary Roma Spider was shot in Morocco, more precisely in Rabat and Tangier. Ferrari lifted the veil on its mythical Roma Spider, during an event organized on March 16 at the El Badi Palace in Marrakech.

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