2023-05-23 10:17:05
Reputable universities are highly sought after, and graduates often find good jobs and earn good incomes. After graduating from Harvard, a graduate student chose to open an ice cream shop in partnership with his mother. In just three years, it has developed into a business with a monthly income of nearly 150,000 Hong Kong dollars.
Mother came up with the idea of selling ice cream to help with the preparations
In 2019, Annie Park (Annie Park), who just graduated from Harvard with a master’s degree, is traveling in Southeast Asia. During the trip, she suddenly received a call from her mother Sarah. The mother on the phone wanted to open an ice cream shop and asked Park to help with the preparatory work for the ice cream shop.
Park, who had been dependent on his mother since he was a child, readily agreed. Unexpectedly, the business of this ice cream shop in an ordinary residential area is very hot. On the first day of opening, there was an endless stream of customers. The two mothers and daughters were busy from the opening of the shop to the closing of the shop.
The booming business led Park to make a decision she hadn’t expected—to run an ice cream shop full-time with her mother.
In the same year, the ice cream shop had a second branch; in just three years, it had 35 employees and an annual income of nearly HK$15 million. Park also has a monthly income of nearly HK$150,000.
Quickly absorb the first batch of customers and break out with two tricks
The startup story is anything but easy. It took the two mothers and daughters a few months of working together to create the current cooperation model: Park is in charge of daily operations and management, and mother Sarah is in charge of research and development of ice cream flavors and quality control.
There are also some special ingenuities behind the success of the two: considering the characteristics of the ice cream shop located in a residential area, they chose to attract the first batch of loyal customers by donating ice cream to nearby charities and community organizations. Park also created a “Leadership Training Program” for employees, choosing to encourage these employees, who are mostly high school students, to be promoted to store owners, improving the company’s cohesion and employees’ work motivation.
Park said in an interview with CNBC: “We will never be a family business, because even the most famous ice cream brands in the country have started as small shops.”
The road was tossed but laid the foundation for success
The two mothers and daughters have been dependent on each other since childhood. Mother Sarah chose to immigrate to the United States when Park was only 9 years old. At that time, while my mother held 2-3 jobs, she still had to find time to adapt to the new language and culture.
Park admitted frankly that there were many times when she was confused and frustrated in her growth. The 32-year-old Park learned violin since childhood, and later successfully enrolled in Boston University (Boston University) to study music and communication. After graduation, he taught English to immigrant students in “Teach for America”. This one-year education career led Park to choose to study for a master’s degree in education at Johns Hopkins University (Johns Hopkins University), but later moved to Harvard University to study for a master’s degree in policy and management.
Park currently saves more than 70% of his income every month, and his goal is to open a third ice cream shop.
“I am very grateful for my previous experience of being lost. I felt lost about my future for a while.” Park said bluntly, “But looking back at the past today, it is strange that you will find that everything you have experienced before was not wasted at all. .It is these experiences that have made me the success I am today.”
For example, Park said that her teaching experience in “Teach for America” taught her how to manage young employees; even her previous working experience at Starbucks made her more familiar with the operation of the restaurant industry.
source:CNBC
Text by FORTUNE INSIGHT
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