2023-06-23 07:49:53
Twitch’s ‘Calm Man’ live broadcast screen. [트위치 홈페이지][헤럴드경제=김현일 기자] “Is it only now that popular broadcasters are leaving?” Twitch, the world’s largest real-time broadcasting platform operated by Amazon, has introduced a new feature that guarantees streamers’ profits as popular streamers (broadcasters) continue to leave. It’s been 15 days since they introduced a profit restriction policy while preventing simultaneous transmission to other platforms. Twitch announced on the 22nd that it would launch ‘Hype Chat’ through its blog. Hype Chat is a kind of real-time donation system. When viewers pay money and enter a chat message during a live broadcast, the message is fixed at the top of the chat window. It is similar to the ‘Super Chat’ that YouTube has currently introduced. The exposure time, number of characters, and design vary depending on the amount paid. The higher the amount, the longer the long message can be displayed prominently on the screen. Twitch announced that it will launch ‘Hype Chat’, which allows users to pay to post messages while chatting. [트위치 홈페이지]Streamers can set the Hype Chat price from a minimum of $100 (about 130,000 won) to a maximum of $500 (about 650,000 won). When a viewer buys Hype Chat, Twitch takes 30% and the remaining 70% goes to the streamer. Twitch emphasized that Hype Chat allows streamers to generate additional revenue. It is interpreted as a measure to appease streamers in a situation where popular streamers are leaving one after another in protest against the Twitch policy. Previously, on the 7th of this month, Twitch announced that it would ban simultaneous broadcasting on other platforms. Streamers who have been raising revenue by broadcasting the same on other platforms such as YouTube and Facebook have complained. Twitch announced that it will launch ‘Hype Chat’, which allows users to pay to post messages while chatting. [트위치 홈페이지]Twitch also announced a policy of limiting banners to 3% of the screen when broadcasting. Then, popular streamers poured out criticism, citing boycotts. In the end, Twitch took a step back by withdrawing its ad restriction policy. However, popular streamers continued to leave. In particular, xQc, who has the fifth largest number of Twitch followers in the world, moved to the new platform ‘Kick’ on the 17th, adding to the shock. Thanks to this, Kick was able to quickly raise awareness. Kick distributes 95% of the subscription revenue to the streamer and takes only 5%. It got word of mouth as a streamer-friendly platform rather than Twitch, which takes 50%.[123RF]When criticism was raised over the 50% fee policy, Twitch introduced the ‘Partner Plus’ program on the 15th, which distributes 70% to streamers. Streamers who introduced this program in October of this year and maintained regular subscriptions of more than 350 people for 3 months decided to reduce commissions by 30% up to $ 100,000 in annual sales. The quality of broadcasting was dropped from ultra-high definition (1080p) to 720p, and in December, the replay service was banned, causing complaints. As a result, the prospect that top streamers who are popular on Twitch will continue to churn has been raised. In particular, it was expected that the move to Afreeca TV or YouTube would intensify. Shin Eun-jeong, a researcher at DB Financial Investment, said, “BJs who made profits on two or more platforms left due to Twitch’s ban on simultaneous transmission to other platforms, benefitting from Afreeca TV. “The 70% profit distribution (suggested by Twitch’s Partner Plus) is a rate that Afreeca TV is already paying to its partner BJs, so the impact is limited,” he said. [email protected]
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