Win-win agreements will allow RAM to offer advantages to partners, who will in turn contribute to improving the image of the national company, as well as to the development of its activity on the Senegalese market.
The agreements were signed with the Tijane Brotherhood of Senegal including the Tijane family of Tivaouane, the Oumarienne family, the Fayda tijania of Kaolack, and that of Medina Gouna, with the Club of Moroccan investors in Senegal, the Circle Senegal-Morocco for l friendship and fraternity, the Association of Senegalese Traders, which includes four of the most dynamic large associations in the country, as well as with the Collective of Moroccan Doctors in Senegal.
Speaking at the signing ceremony, Mrs. Ilham Kazzini, director of the commercial division at RAM, underlined that with the conclusion of these agreements, the national company is launching a “new phase of proximity” with the Senegalese market which constitutes the first market in sub-Saharan Africa and a “development locomotive” of the African continent.
She added that the signing of these agreements with the partners of the national company in Senegal comes after the confirmation of a resumption of transport activities, in particular, and travel, in general, which have been affected for several months by ” one of the hardest crises in the history” of the sector, namely the Covid-19 pandemic
Ms. Kazzini also indicated that since the launch of the Casablanca-Dakar line in 1957, the national company has played “an important role in connectivity between Europe and Africa”, alongside Air Senegal. , thus allowing Senegalese travelers to reach their country in the best conditions and also contribute to the influence and development of Senegal.
She also recalled that Royal Air Maroc has joined the Oneworld alliance, which brings together 14 of the most prestigious companies in the world, noting that “through this membership, RAM offers its customers a network of nearly 1,000 destinations and exclusive advantages ranging from access to the company’s partner loyalty program to personalized services at airports around the world”.
The national company will also proceed, tomorrow Wednesday in the religious city of Touba, center-west of Senegal, to the signing of a similar agreement with the brotherhood of the Mourides.
(MAP)