2023-08-17 11:12:11
In twelve years, the successor to the late Steve Jobs has continued to propel the brand to new heights. On the stock market, it is now worth more than 3,000 billion dollars. With LéNA, discover the best of European journalism. Article reserved for subscribers By Olivier Wurlod (“La Tribune de Genève”) Published on 08/17/2023 at 13:12 Reading time: 3 min
One more thing! The three words were spoken by Tim Cook on June 5. The boss of the apple brand was respecting tradition when presenting the great novelty of the moment for Apple: the Vision Pro, a revolutionary model of mixed reality headset (virtual and augmented). For twelve years, he has never stopped pronouncing this short expression used by Steve Jobs and meaning “one more thing”. In this way, he pays tribute to his predecessor, who died suddenly in 2011.
Over the years, some information about him has come out. Born in 1960 in Alabama, Tim Cook notably grew up in Robertsdale, a small remote town where his father worked in a shipyard. From his youth, he is content to tell how much he felt out of step with the reality of the area. “There was no internet, so it was hard to find people like me around. »
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