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Some consumers said that prepayment is mandatory for taxis, and there is no refund channel, and there is no way to get a refund without a taxi; some consumers said that they encountered a situation where the recharged amount could not be refunded, or even cleared.
On the afternoon of March 11, a passenger posted on the black cat complaint, saying that he still had 2,516 yuan unrefunded.
“I have been using Yidaoyue for many years. At the beginning, I bound my credit card for consumption. Later, Yidaoyue engaged in activities, and I recharged a certain amount of money. I recharged it many times. At the beginning, I can also use the account balance to pay, 2020 When I booked a car once a year, I found out that there was a problem with the Yidao car. I could only pay with a small amount of the balance, and the rest should be paid with Alipay or cash, and the Yidao car would not issue an invoice after using the car. It’s hard to get a car appointment on the Yidaoyongche APP. So, I wanted to refund all the stored value, but I have been unable to contact the customer service of Yidaoyongche.”
Also on March 11, a driver complained that he still could not withdraw 58,401 yuan. He complained, “I can’t withdraw a penny in three years. When will this matter be resolved?”
Ranjing Finance has learned that there are more than 30,000 people queuing up to apply for a refund on the Yidaoyche APP, and there are many people who have a balance of more than 10,000 in their accounts.
On March 8, the Ministry of Transport released the basic operation of the online car-hailing industry in February. Among the announced order compliance rate rankings and the platform where data has not been transmitted for 180 days, Yidaoyue was ranked in the “No data transmission for more than 180 days”. The list of online car-hailing platform companies”. Looking back at the information from the Ministry of Communications, Yidaoyong had not transmitted relevant data for more than 180 days as early as October 2020.
“The crisis of easy-to-use cars started as early as 2016 when the supplier was delinquent in fees, and then fell all the way down. In 2019, there was a ‘delayed withdrawal’, and in 2021, it was revealed that the deposit is difficult to return. Now It also broke out that after recharging, the funds were cleared and the software could not be logged in.” Jiang Shanmei, a senior analyst in the auto travel industry of Analysys, pointed out to Ran Finance that the debt of passengers and drivers has become a problem that is easy to use and difficult to use.
Public information shows that Yidaoyongche (hereinafter referred to as “Yidao”) is affiliated to BeijingJD.comFangcheyun Information Technology Co., Ltd., founded in May 2010, is a car sharing Internet car reservation service platform.
Yidao can be described as “the originator of online car-hailing”. Kalanick launched Uber in the U.S. three months after its founding; Didi Chuxing appeared in China two years later.
In 2014, Yidao once occupied 80% of the market share and broke even. It was also that year when hot money flowed to the field of online car-hailing travel. Didi, Kuaidi, and Uber burned money and engaged in “subsidy wars”, while Yidao was cautious about financing and did not participate in market competition, but chose to “watch the fire from the other side”.
The emerging online car-hailing market is rapidly changing, and it is easy to make mistakes, and eventually become lonely. They have successively committed to LeTV and Taoyun Capital, but they are caught in the disputes of capital. Today, it has lived up to the expectations of tens of thousands of people, and the heavy debts that are easy to get have made ordinary people pay the bills.
30,000 people “queued” to withdraw cash
“The number of people in the Yidaoyongche APP to apply for a refund has climbed to 30,384. When will we receive the money we apply for a refund?”
According to the official WeChat account of Yidao, in order to solve the problem of balance and unpaid accounts, Yidao set up a special “account to be paid” in September 2021, and then launched the “Easy Rights Protection Plan”. Account to be repaid”, and redeem rights through shopping mall consumption, self-operated deduction, debt-to-equity conversion, and waiting for cash withdrawal.
So far, more than 30,000 people have transferred the balance in the Yidaoyongche APP to the “account to be paid” and “queued up” to withdraw cash. However, half a year later, the number of people in line is increasing, but there is no sign that the money has arrived.
When Yanyan joined the queue, there were 26,000 people in front of her, “This is the year of the monkey, it’s too pitiful.” She still had 378 yuan in her account, and she recharged only 400 yuan at the beginning.
Easy to use car APP screenshot source / Yanyan
“I heard about this platform at the time, ‘Free as much as you charge’, so I downloaded it.” But unlike general recharge cards, Yanyan found that every time she used Yidao to take a taxi, she couldn’t use the recharge amount to pay the full amount. I have to pay for it myself, “I have a friend and I recharged 20 yuan. I used it once, and now I can’t get the remaining 16 yuan.”
According to public information, in October 2015, LeEco invested US$700 million in Yidao and acquired a 70% stake in Yidao, becoming the controlling shareholder of Yidao. In November 2015, Yidao started a large-scale recharge and cashback. Users recharged 100 yuan and subsidized 100 yuan.
“Free as much as you charge” is not enough. In 2016, Yidao’s “recharge and return” activity was upgraded: recharge 1499 yuan and get LeTV 1Smobile phoneOne; recharge 2,200 yuan to get LeTVtelevisionone.
Yanyan had a friend who recharged several thousand yuan, and gave LeTV TV as a gift at that time. But later, she and her friends found out that they couldn’t get a car with Yidao, but they couldn’t get a refund for the recharged money. floated.”
The reason why you can’t get a taxi with Yidao is because the driver’s balance, that is, “salary”, cannot be withdrawn.
Dashu started to use Yidao to receive orders in the second half of 2018. “On weekends, I would run around the streets and make some extra money. At that time, Yidao used the car app to make more money, more than Didi’s. There are more people and more orders.” He also knew two friends, both of whom have topped up tens of thousands of yuan in Yidao.
Ranjing Finance was informed that in 2017, LeEco was in deep crisis, and Yidao was changed hands by Taoyun Capital. In mid-2018, Taoyun Capital introduced Gong Zhenbing, the former CEO of Baidu Food Delivery. After Gong Zhenbing joined the company, Yi Dao briefly returned to business. But the good times did not last long. In February 2019, Gong Zhenbing resigned.
What Ling Dashu didn’t expect was that after running for a few months and earning about a thousand yuan, he could withdraw four or five hundred yuan. By 2019, the remaining more than 600 yuan could not be withdrawn. “It was later included in the ‘to be paid plan’, and there are currently 20,000+ in the queue.”
Easy to use car APP screenshot source / big tree
It seems that 600 yuan is not much, but for a single driver, it is a payment of dozens of orders, “A large order is 40-50 yuan, and a small one is 10-20 yuan, because I run on weekends. Later, the money was raised. If you don’t come out, you won’t do it, and you will never run a car-hailing part-time job again.” Dashu told Rancai.com.
Those who can join the “queue” for refunds, at least see a glimmer of hope, while some people can’t even log in to their accounts, and their balances have been cleared.
Nizi encountered such a tragic situation. “I have inconvenient commuting to and from get off work every day, and I need to take a taxi. Yidao offers discounts for recharge and delivery from time to time. I think that I have to take a taxi every day anyway, so I need to recharge more.” At the beginning, her recharge balance still had 2,000 yuan, and her husband There is still 6,000 yuan, but now I can’t even log in to the APP, let alone get a refund.
She recalled that it was less than a year of normal use of this taxi software at the beginning, and the abnormality at first was that she couldn’t get a taxi, and then she couldn’t log in to her account. “It’s not easy to make money as a salaryman. I’m still very angry when I think about it like this. But there is no way to complain and I can’t get the money back. What can I do?”
Victims who log in abnormally with the Yidaoyiche APP account also have a lot of complaints from black cats.
“The originator of online car-hailing” loses
Download the Easy Car APP from the IOS app store, Ranjing found that the APP can still be registered and logged in with the mobile phone number, but open the car page, locate no vehicles nearby, click the taxi function, and a prompt will appear immediately, “Sorry, drivers are all In the service, no one is taking orders at the moment.”
Easy to use car APP screenshot source / Rancai screenshot
In the past, Zhou Hang, the founder of Yidao, had a romantic imagination and plan for car-hailing travel. Yidao took the lead in launching the “special car” service. “The drivers of Yidao are gentle and courteous, and they are well-spoken, and the users of Yidao are China’s high-income class.” In terms of model, Yidao has a “dual selection mechanism” and a “bargaining mechanism” for drivers and passengers. Both ends give more options.
Wen Xiaodong, chairman of Yidao’s major shareholder Taoyun Capital, mentioned in an interview with “Chinese Entrepreneur” in 2019, “(Easy) has a different logic of dispatching orders. Users initiate demand and dispatch orders to drivers, which is indeed more efficient. But in a big city, it’s inhumane. You need to let the driver know the destination, choose whether you want to go or not, and the easy-to-get driver can choose (which passenger’s order to take). This is the characteristic of easy-to-reach. In the future, we may Do some deepening in this direction and become a platform for full communication between drivers and passengers, and now there is a driver’s bargaining function.”
The ideal is very rich, but the brutal competition in the market does not wait for anyone. In 2014, Yidao, which was the dominant player in the online car-hailing market, had a number of investors and a $300 million financing available, but Zhou Hang refused and only completed a $100 million Series C financing. But in the same year, Didi received a total of 800 million US dollars in financing, and quickly received more than 700 million US dollars, and the two immediately merged, making it difficult to compete with them.
At that time, Zhou Hang publicly stated that the subsidy behavior did not conform to the laws of economics, and this was an abnormal business environment.
In 2015, in the frantic online car-hailing war, Didi’s daily order volume exceeded 3 million all the way, and Uber’s daily order volume reached 1 million. However, Yidao, who chose to watch, has less than 100,000 daily orders left. In the dire straits, LeTV, who was in full swing at the time, extended a helping hand, and Yi Da stepped into the mud.
In the summer of 2016, Yi Dao, who joined the subsidy war, “resurrected from the dead” for three months, and once reached one million daily orders. In September, LeTV Mobile was revealed to be in arrears with suppliers, and 10 days later, Yidao was revealed to be in arrears with suppliers totaling 50 million yuan. Immediately, by 2017, Yidao had successively encountered chain reactions such as financing blockage, difficulty in withdrawing cash for drivers, payment arrears to suppliers, and passengers not being able to get a car.
In April 2017, the founder team of Zhou Hang resigned. In July, Taoyun Capital acquired 67% of LeTV’s shares through a debt-to-equity swap and investment, making it easy to acquire.
After a short operation for one year, since August 2018, Yidao car owners were once again unable to withdraw cash, and the amount involved in some cases was as high as several hundred thousand yuan. In March 2019, Yidao employees broke the news that the company owed wages for many months, and immediately laid off three to four hundred people, accounting for nearly 80%.
After 2019, the situation is getting worse and worse, making that “idealistic” car-hailing platform the most vicious dragon.
In June 2020, a netizen posted on Weibo, saying, “Even if Yidao still has a balance, don’t use it again. Resolutely delete it, and don’t have any hesitation!” It turned out that she accidentally opened Yidao for a taxi and found that a driver was picking it up. single. As a result, the driver said that only part of the balance could be used, and the rest had to be paid in cash, and the balance could only be paid less than one-fifth.
“What’s more terrifying is that the mileage is more than 1.5 times, and the up and down points are not correct.” In such a situation, many passengers have encountered, and even occurred, the driver did not pick up the passenger, but billed online and directly Withholding money.
In August 2021, Yidao suddenly released the “Special Announcement on the Adjustment of Driver-side Tariffs”, to cancel the traditional commission model and change to the information service fee model, and charge fees according to the ladder model, with a minimum of 1 yuan and a cap of 5 yuan. But apparently, no driver still wants to take orders from this platform.
According to Tianyancha information, Beijing Dongfang Cheyun Information Technology Co., Ltd. has executed a total amount of 235 million yuan, and the total outstanding amount is 226 million yuan. The total executed amount of Taoyun Capital reached 1.888 billion yuan.
Travel market waves wash the sand
Trapped in an unsolvable debt crisis, Yi Da has been unable to return the money to passengers and drivers, and the former “originator” is now in a quagmire. With the passage of time, Yidao has also been gradually forgotten, and it has also drifted away from the online car-hailing industry.
According to the “2022 Panorama of China’s Online Car-hailing Industry” by the Prospective Industry Research Institute, the online car-hailing industry that has emerged since 2010 has undergone many adjustments after 10 years of development.
In May 2010, Yidao Yongche took the lead in launching the ‘special car’ service, and Yidao Yongche also became the first Internet information company in the field of travel in China. From 2010 to 2014, the industry was in the initial stage of exploration. Kuaidi Taxi and Didi Taxi were launched successively, and various taxi-hailing software emerged one after another.
During the period from 2014 to 2017, the industry completed a preliminary reshuffle. With the announcement of Didi Chuxing’s acquisition of Uber China, the online car-hailing market gradually formed a situation where Didi is the dominant player. During the period from 2017 to 2021, AutoNavi, Meituan and Didi successively announced the launch of the online car-hailing aggregation model. The industry is more integrated and open, and the online car-hailing market has entered a stage of giant competition.
In 2021, the online car-hailing industry will face the strongest regulation. In July 2021, 25 of Didi’s APPs related to privacy and security were taken off the shelves for rectification. According to Tianyancha, Didi Chuxing has faced a total of 1,733 administrative penalties since 2021. Meituan Taxi has faced a total of 246 administrative penalties since 2021.
The regulation of compliance operations, information security, and driver protection has tightened, and the industry has undergone tremendous changes, and the decline in order volume may be the most direct manifestation. According to the data disclosed by the Ministry of Transport, as of January 31, 2022, the national online car-hailing supervision information exchange platform has received a total of 704.203 million orders in January, but this number of orders has not yet reached the average number since the data was released.
In 2021, Didi APP will be removed from the shelves, bringing a window period for the industry. In July 2021, many ride-hailing platforms started a new round of subsidy wars, ushering in a rapid growth in the number of active users. According to the third-quarter report of Aurora Big Data, a mobile internet data platform, the monthly active users of Cao Cao’s travel increased to 11.015 million, and T3 travel was 9.867 million. Compared with the first quarter of 2021, the growth was nearly double. Cao Cao Travel has also become the first online car-hailing travel platform after Didi to break the threshold of 10 million monthly active users.
The active market also ushered in capital. On September 7, 2021, Cao Cao Travel received a Series B financing of 3.8 billion yuan. On October 26, 2021, T3 Mobility received 7.7 billion yuan in Series A financing.
Jiang Xinwei, a senior analyst at Analysys, believes that in terms of competition, the competition in the online car-hailing market in 2022 will still show a point-like expansion, with different companies competing with Didi in different regions.
“In the main second-tier cities, T3 and Cao Cao have basically entered, and the next step in Kaesong has higher requirements on the technical strength and landing ability of enterprises. Therefore, the industry competition will not show a long-term competition and expansion, but will show some points. In this situation, the competition of local leading enterprises will intensify.”
“In the future, the overall industry will be more standardized. Whether it is a taxi company or an online car-hailing company, it will return to the order service density in a fixed area. How to conduct vehicle scheduling and user repurchase will become the core competitive factor in the industry.”
The improvement of transportation capacity and the expansion of scale are still the pursuit of online car-hailing platforms. However, safety issues are the high-voltage line for the development of online car-hailing, and compliance operation and maintenance of the stock market are also the top priority. Innovating the business model is a challenge for the car-hailing industry, but it does not infringe on the rights and interests of drivers and passengers, and it does not become another “easy access”, which is also the bottom line.
Author: Hou Yanting
Editor丨Rao Xiafei