2023-10-19 16:28:29
Shortly after WhatsApp launched the new Channel function in Switzerland, 20 minutes was the first Swiss media company to be represented there with its own Channel. In collaboration with Goldbach, the news portal is now also playing a pioneering role in on WhatsApp news channels. From now on, advertisers can promote their products and services on the 20 Minuten channel using the so-called 20 Minuten WhatsApp Boost – a sponsored teaser. They have already reached more than 81,000 subscribers, and the trend is increasing.
Florian Sonderegger, Head of Commercial Publishing at 20 Minuten: “With 20 Minuten WhatsApp Boost, we are the first Swiss news portal to offer the possibility of on WhatsApp channels. We thus bring our clients without filter and directly into the life world of their target group.”
20 Minuten WhatsApp Boost establishes a direct link from the WhatsApp channel to the advertiser’s Paid Post in the 20 minutes universe and brings additional Page Views. Along with news articles, teasers appear twice a day as a push message to subscribers* and thus receive the necessary attention.
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#archyde news #WhatsApp #Minuten