(AFP) – Conquering the West, Paris Saint-Germain has opened an official store in a luxury shopping center in Beverly Hills, Los Angeles (California), the club announced on Wednesday.
Presented by PSG as the “first permanent point of sale for a European club in North America”, this business will distribute the entire range of club products.
This opening must be followed by other stores “in strategic international markets”, continues the vice-champion of France, who “pursues his project to become one of the most important and prominent brands in world sport”, the statement continues.
It is within the framework of this strategy that the PSG had entered into an agreement in 2016 with the Jordan brand. After designing the club’s 4th jerseys, like the pink and purple for the past season, this Nike subsidiary is offering next season’s home jersey, all blue, without stripes, with a red and white collar.
The club has been associated for a year with the firm Fanatics, world leader in licensed sports merchandising, for the distribution of its products. Since this agreement, the turnover of PSG products abroad “has doubled”, specifies the club.
The USA has become “our second market in all our global markets”, adds the club. The club has also opened five PSG Academy in the United States, those in Houston (Texas) and Phoenix (Arizona) joining those already existing in Fort-Lauderdale, Miami (Florida) and Los Angeles.