Schladming-Dachstein: Marketing campaign wins gold at the TAI Advertising Grand Prix

2023-05-31 08:10:19

Out-of-home winter campaign wins expert jury rating / With the award as Superbrand, Schladming-Dachstein is also the strongest destination brand in Austria

Schladming/Vienna (OTS) – Big rain of prizes for Schladming-Dachstein in May: The Styrian holiday region won the gold award at the TAI archyde news Grand Prix with its out-of-home winter campaign. The striking poster motif with “hovering” skiers was placed at 185 locations throughout Austria in November of the previous year and achieved a total of over 8.6 million gross contacts.

The winning campaign was carried out in cooperation with the Schladminger 4-mountain ski area – Hauser Kaibling, Planai-Hochwurzen and the Reiteralm. Mathias Schattleitner, Managing Director of the Schladming-Dachstein region, emphasizes the importance of this award: “This award is an important recognition of our daily work in marketing. It’s great that we were able to convince the expert jury with our campaign idea.”

>> Press text & PHOTOS: www.pressefach.info/schladming-dachstein