2023-12-05 22:40:03
By Steve Tenré
Published yesterday at 11:40 p.m., Updated yesterday at 11:48 p.m.
An image taken from the GTA 6 trailer, released overnight from Monday to Tuesday. Rockstar Games
With more than 90 million views less than 24 hours after its release, the Grand Theft Auto VI trailer caused a tidal wave on social networks. Players from all over the world comment and analyze it.
He was expected. And he did not disappoint. Grand Theft Auto VI , the latest from Rockstar Studios, was unveiled overnight from Monday to Tuesday through a trailer that is already breaking all viewing records. On Youtubethis Tuesday, December 5 at midnight, French time, the video game event has already garnered more than 90 million views on the official channel of its publisher, Rockstar, breaking the record for the most viewed non-musical video in less than 24 hours on the platform, previously owned by YouTuber MrBeast (46 million).
In addition, the official trailer has already generated 8.7 million likes (!), 700,000 comments and arrived, without batting an eye, at first place in the platform’s “trends”. To these 90 million views, we must also add the multiple covers of the trailer on specialized media channels, such as Gamespot (15 million views), IGN (3 million views)… as well as thousands of videos and live streams reacting and analyzing every detail of the trailer. Some videographers list in front of hundreds of thousands of spectators, on Twitch or other platforms of streamthe number of animal species already spotted, while others list the different and numerous physiognomies of the characters populating the fictional city of Vice City, inspired by Miami and in which the game will take place.
These monstrous figures have already tickled the 100 million views of the official trailer for GTA Vhis predecessor, who took… twelve years to reach this milestone. GTA VI should not, however, beat the record for the most viewed YouTube video in less than 24 hours, held by a music video by the South Korean boy band BTS (108 million views).
Built for records
Grand Theft Auto VI in any case seems cut out for records. Rockstar was able to attract the attention of players from the first sign of life of the title, at the beginning of November, ten years after the release of GTA V. In a tweet, the publisher announced the imminent arrival of a trailer. The post had been viewed more than 145 million times in 24 hours, and liked by more than 1.4 million people.
At the beginning of December, another message from Rockstar warned of the date and time of broadcast of the first trailer of GTA VI. The publication, simplistic, against a tropical backdrop, received 1.8 million likes within 24 hours. No other game gets as much engagement on social media. The image had become so viral that many other studios and publishers adopted the graphic style of the publication to teaser an announcement.
We therefore logically expect a future sales record for the latest iteration of Grand Theft Autocult video game saga, which has sold more than 405 million copies worldwide since its birth in 1997. Nothing but GTA V, released in 2013, reached 185 million copies sold in 2023. It is thus the second best-selling game of all time, behind Minecraft. However, you will have to be patient before purchasing the game, which will make us play a female main character for the first time: it should not be released before 2025, on Playstation 5 and Xbox Series.
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