2023-07-03 16:30:00
Samsung, Apple or Motorola? A lot of people wonder which one is actually the biggest manufacturer or the biggest seller of cell phones in Brazil. With the help of reports collected by the StatCountero web workshop has closely followed the movement of these companies in the market and every month presents a current market-share ranking. See below for a summary of the year to date.
Samsung, Apple or Motorola: which is the biggest in Brazil?
Samsung, Motorola or Apple: which is the biggest in Brazil?
We can say that for a long time now, the Samsung leads the number of sales of cell phones in the Brazilian market and with good surplus. The South Korean giant has a slice of approximately 36% of the entire Brazilian market.In the last 12 months, Samsung’s biggest share in Brazil was in November 2022, when it had 43.44%.
Secondly we have the Apple, which has practically half of what Samsung has. The company ranks second in Brazil with a current share of about 18% of the entire national market. A Motorola is currently ranked third in the smartphone market in Brazil. The company was for a long time in second place in the ranking, but in May of this year it saw the giant Apple consolidate ahead of it. In June, the owner of the Moto G line has a stake of 17%.
See the graph that shows the result of the last 12 months:
TOP 5 companies that sell cell phones in Brazil
According to StatCounterthis is the ranking of the companies that sell cell phones in Brazil today:
Company
%
1
Samsung
36.28
2
Apple
18.79
3
Motorola
17.81
4
Xiaomi
12.14
5
LG
9.51
History of 2023
See below a history of reports generated every month on the smartphone market in Brazil. The listing is in descending order, going from newest to oldest.
JUNE
June will go down as the month in which all major companies in the smartphone market in Brazil suffered a downturn. A Samsungfor example, registered its lowest percentage in the last two years, closing the month with around 36%. A Applewhich had been growing, dropped again to 18.79%but secured itself in second place, since the Motorola still dwarf sketches no reaction and also fell to 17.81%.
MAY
In May, the Apple was the only one of the big three big techs to record an increase in its share, even if only slightly. At the time, the company recorded a percentage of 21.64%which guaranteed her for another month ahead of Motorolanow in third and falling, registering 18.61%. A Samsung keeps falling and now it has 38.54%.
APRIL
For the first time in the last two years, in April, the Apple ranked second in Brazil. The Cupertino giant registered a participation of 20.66%surpassing the 20.6% and Motorola, until then, ranked second in Brazil. A Samsungin turn, remains leader in the ranking, but suffered a drop to 40% of participation.
MARCH
A Samsung closed the month of March with a participation of almost 43%, which represented the company’s biggest increase on Brazilian soil during the year 2023. From then on, the company has only been in decline. A Motorola also started to slow down from March of this year, when it closed with 22%. A Apple came in third with 15.67%.
FEBRUARY
In February, the South Korean giant completed 85 years of life and closed the month with a fat slice of 41,75% of all cell phones sold in the country. This means that every 10 cell phones sold in Brazil, 4 are from Samsung. Motorola is close behind with a share of 20,46% of all cell phones that are sold in Brazil. Apple ended February with 18,6%.
JANUARY
In January, the biggest highlight is precisely the South Korean giant, which ended the month with a slice of 41,61% of the entire Brazilian market. In second place is Motorola with 20,46%followed by Apple, with 18,74%.
Source: StatCounter
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