2023-08-25 14:48:51
Multinational Kimberly-Clark will remove the Kleenex brand from shelves in Canada immediately. It is already difficult to obtain the product in many shops.
The company says it will stop selling Kleenex domestically due to “unique complexities” of production.
On the company’s website, a message was written to consumers.
“Thank you for your loyalty to Kleenex® brand facial tissue over the past decades. We are grateful to you for welcoming us into your home and we want you to know how difficult it has been for us to end our sales in Canada”, can we read on the website.
screenshot from Kimberley-Clark website
Kimberly-Clark’s other products such as Kleenex professional facial products, which are specifically aimed at the corporate market, Kleenex consumer hand towel products, as well as other Kimberly-Clark brands, including Cottonelle, Viva, U by Kotex, Poise, Depend, Huggies, Pull-Ups and Goodnites will remain in the Canadian market.
“We operate in a very constrained supply environment and, despite our best efforts, we have faced unique complexities in the Kleenex industry,” said Todd Fisher, Vice President and Canadian General Manager of Kimberly-Clark. , in a statement to CTV News.
The company said its decision to exit the consumer tissue business in Canada “would allow us to redirect our resources to better focus on other brands in Canada and meet the needs of our consumers with innovation and continuous values”.
Kleenex were first sold in 1924. At that time, a pack of 100 sheets sold for 65 cents. The product was first sold as a kind of wipe to remove make-up or remove cream from the face. People then used them as disposable tissues.
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