2023-11-14 00:00:00
Written by Heba Al-Sayed Tuesday, November 14, 2023 02:00 AM Leaks and rumors have spread about an update iPad models Next year, including major upgrades and the production schedule for the 2024 iPad lineup.
Famous Apple analyst Ming-Chi Kuo said, giving some additional details, that Apple’s upgraded iPad models in 2024 will have an M3 processor and OLED displays.
Also noting that iPad shipments are still far from peak in 2022 due to lower work-from-home (WFH) demand, the analyst also attributed the lack of structural change in entertainment and productivity user experience as another reason for the lower demand.
“iPad shipments in 2024 are estimated at 52-54 million units (versus about 50 million in 2023 and about 63 million in 2022),” he said. According to Kuo, Apple will launch two iPad Air models – one with a 10.9″ display. inch and the other with a 12.9-inch screen. These iPad models are scheduled to be mass-produced in the first quarter of 2024 (Q1 2024).
The 12.9-inch iPad Air may have an a-Si backplane (the same specifications as current iPad Pro models), providing better display performance than the 10.9-inch iPad Air with a-Si backplane.
Two new iPad Pro devices with OLED technology are scheduled to be mass-produced in late first quarter of 2024 to second quarter of 2024, and Kuo said: “Mass production was previously planned for early first quarter of 2024, apart from the M3 processor, it will receive… The iPad Pro OLED also features an improved form factor design.
He added: “The OLED panels for the new iPad Pro will adopt the Tandem design and LTPO back panels (the same back panels used in the iPhone 15 Pro), to outperform the current iPad Pro mini-LED in terms of display performance and power consumption.”
When it comes to shipments, it is estimated that between 6 and 8 million units of the two OLED iPad Pro models will be shipped in 2024, and this indicates a slightly weaker shipping momentum compared to the current iPad Pros, perhaps due to the higher price of OLED iPads and the possibility of disassembly. iPad Air 12.9-inch.
Kuo pointed out: “If the price of the new 10.9-inch iPad Air remains unchanged, and the new 12.9-inch iPad Air is certainly more expensive than the 10.9-inch model, then if Apple wants to maintain the price gap between the iPad Air and iPad Pro,” he pointed out, “to maintain the product segmentation strategy.” Currently, this means that the new OLED iPad Pro devices may see an increase in prices.
The analyst also predicted that mass production of the new iPad mini will be delayed to 2H24 (versus the previous prediction of Q1 2024) and the new 11th generation iPad will enter mass production in 2H24.
He said that production of the ninth generation iPad will reach end of life (EOL) before the end of 2024.
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