2024-03-05 15:27:01
Strava, the leading training platform with more than 120 million active users, announces an innovative integration with ŌURA, the pioneer in sleep and recovery analysis technology through its smart ring. This strategic alliance will allow athletes to unify their health, physical activity, rest and recovery data on a single platform, giving them a complete and comprehensive view of their performance and physical well-being.
A new era of knowledge and understanding of the human body
Beyond fitness tracking, Strava now becomes a powerhouse that encompasses a user’s entire active life. The new integration with ŌURA expands Strava’s data ecosystem, offering a holistic and evolutionary view of each athlete’s fitness, health and well-being.
Zipporah Allen, Strava Business Director, highlights the importance of holistic well-being to reach your maximum potential: Your best fitness is not limited to sports performance, it also depends on your rest, recovery and general health. That’s why at Strava we are committed to offering tools and solutions that address all aspects of the active lifestyle. The integration with ŌURA is a fundamental step on this path.
ŌURA data is integrated into Strava as additional content, similar to images or videos, allowing athletes to view and analyze their performance in an even more complete and enriching way. Among the advantages and benefits of this new association:
- Connecting ŌURA with Strava is simple and intuitive: simply select the data to share in the ŌURA application and link it with the desired Strava activity.
- Comprehensive view of performance: Athletes will be able to see how every effort, from a run to a yoga session to a good night’s rest, adds to their overall progress and contributes to achieving their goals.
- Seamless integration: The connection between both platforms eliminates the need for screenshots and manual data upload, simplifying the user experience and promoting greater engagement with their training and well-being.
- Inspiration and motivation: The Strava community, recognized for its spirit of support and collaboration, becomes an even more inspiring space where users can find motivation to optimize their sleep, physical activity and recovery habits.
This partnership between Strava and ŌURA represents a milestone in the evolution of training and wellness management. The integration of their platforms opens the door to a new era of knowledge and understanding of the human body, empowering athletes to make more informed decisions and reach their full potential safely and sustainably.
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