How the Insaurralde scandal impacted Massa and Kicillof on social networks

2023-10-04 00:55:00

A survey and analysis of digital public mentions of the term “Insaurralde” in the country’s digital ecosystem revealed that Every Argentine user was impacted at least four times by mentions of the scandal which led to the resignation of the Chief of Staff of the Buenos Aires government and his candidacy as councilor of Lomas de Zamora.

According to a study carried out between September 29 and October 2 by the consulting firm To this, “each Argentine user was impacted at least four times by mentions of the topic analyzed.” Furthermore, they assure that the volume of conversation about the former official, of 661 thousand mentions, “it is assimilated to events of great magnitude” such as the attack on Vice President Cristina Kirchner and the trial for the murder of Fernando Báez Sosa.

They also point out, in the analysis of sentiment on the topic, that there is a greatest negative charge, of 86.63% of the publications and mentions of Insaurraldealthough 13.37% contains a positive charge. 390 thousand users They mentioned or shared mentions about the topic, and the participating media boosted the reach of the mentions on social networks and digital portals.

How the Insaurralde scandal affected Massa and Kicillof

Although since Monday, October 2, the volume of mentions (publications) began to decrease, The media repercussions after the presidential debate enhanced the reach (impacted audience) of the topic and kept it on the agenda. Mentions of the presidential candidate Sergio Massa peaked after the debate and throughout Monday, October 2, although this Tuesday they already began to decline.

How the Insaurralde scandal impacted social networks

Furthermore, the subject’s relationship with Governor Axel Kicillof exploded in the face of the scandal over the dissemination of photos of Insaurralde with the model Sofia Clerici on board a yacht in Marbella, with high negativity since the beginning of the case. After the acceptance of the resignation, a decrease in mentions relating to Kicillof and Insaurralde is observed.

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How the Insaurralde scandal impacted social networks

In the study on the most used terms in the conversation or “keywords”, it is highlighted that the ruling party candidates were linked to the fact in the mentions. The relationship with the governor was the strongest on September 30 and October 1 until before the debate. Then, the number of mentions relating the topic to Sergio Massa increased.

How the Insaurralde scandal impacted social networks

The analysis highlights that the community of Together for Change was the one that mentioned the topic the most and linked it to their official hashtags, like #PatoPresidente. Among the most used words in conversation, To this He highlighted, in addition to the mentions of the official candidates, the terms “PBA Legislature” and “Chocolate cards.”


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